Home > English, Society & Culture > The Minutiae of Personal Branding: Say Who You Are and Get What You Want!

The Minutiae of Personal Branding: Say Who You Are and Get What You Want!

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By Marquis Codjia

In today’s corporate world, workers need to relentlessly seek new ways to shape not only their careers but also how fast and dynamic their professional evolution shifts. They need to differentiate themselves while also appearing to be interested in the effectiveness of collective labor. Put simply, they can’t be remarked as individualists within the corporate world even though every tad of social pressure outside their workplace incentivizes them to act individualistically.

Clearly, they need to position themselves, in the strictest sense of the marketing verbiage.

In marketing, positioning a product or a brand refers to the ways and the means that a business enterprise utilizes to create an identity of that product or brand in the minds of a target market. In other words, effective positioning allows firms to make their clientele believe what they would like them to believe. Simple as that.

There exists at the moment an abundant literature in the fields of psychology, communication, social leadership and personal branding, among other social sciences, which deals at length with the advantages of effective personal positioning. Politicians, celebrities and corporate executives routinely learn the nuts and bolts of sophisticated positioning techniques to give a big forward-leap to their careers and improve markedly their social standing.

What we’re attempting to analyze here relates to how best an individual can comport him/her-self to seize most opportunities in life and in their socio-professional journeys. We do not posit that not actively engaging in branding diminishes one’s chances; sometimes, “staying put”, not doing anything may turn out to be the best thing to do!

Interestingly, the best positioning technique for individuals turns out to be actually deep-seated in the much acclaimed marketing mix concept developed in 1960 by prominent American marketer E. Jerome McCarthy, which revolved around the 4 P classification: Product, Price, Place and Promotion.

Combining these four precepts with a certain degree of shrewdness and competence will get the determined individual in you most of what you want if you know how to say who you are.

Know who you are

A very famous and old European proverb read cucullus non facit monachum, the cowl does not make the monk. This literally means that individuals cannot be judged or regarded a certain way because of the quality of their garments. Or rather should not. Though this medieval sage saying may have been veridical in specific circumstances at a certain time, history and social experience teach us that the cowl you wearing actually tells a great deal about what kind of monk you are.

Hence you still need to wear a certain type of cowl to position yourself adequately.

The first step in crafting your personal positioning vis-à-vis others is to know intimately your intrinsic pros and cons. In other words, your strengths and your weaknesses. This step is crucial because it helps you take the veil off your own limits while understanding your core qualities. Having a solid understanding and a firm grasp of one’s qualities shields us from being (negatively) surprised when others describe our human traits in less flattering terms. Also, this exercise helps identify and correct the ‘weakest links’ in our personalities and accentuate the forte.

Set your price tag

One thing you must gauge in your interactions with fellow workers or friends is how much you value yourself. How cheaply or expensively you value yourself is closely tied to how you’d like other folks to judge you. Think about this process in terms of education, family upbringing, and professional affiliations.

This step is equally pertinent because it is positively correlated to our external perception; employers routinely will set compensation levels based on your academic background, among other factors. Thus, get the necessary knowledge in the fields that are important to you so as to raise your “price tag” or salary expectations.

Be at the right place at the right time

Defining yourself a certain way and acquiring the necessary know-how to heighten your salary expectations and social status goes hand in hand with maintaining a certain lifestyle. You must thoroughly pick your acquaintances and the areas know where you are seen.

Know where you hang out. Depending on your industry, you should know where you are. That entails what networking abilities you should develop and what professional or social organizations you should belong to.

Promote yourself

Promotion within the corporate landscape refers to the communication systems and styles you use on a daily basis. It’s ingrained in your verbal and non-verbal abilities; it’s your communication style. Personal communication also involves your reputation.

It encompasses how you spread information about yourself, be it in your regular everyday life or online, especially in social portals or forums like Facebook. You must strive to talk the same jargon as the individual you’re attempting to create in you. Simply stated, the industry you’re trying to enter has to have the same language as you.

  1. Tropical
    February 28, 2010 at 9:32 am

    Branding, I agree, is part of life and helps us achieve our goals.

  2. Barry164
    February 28, 2010 at 9:36 am

    great brandng article.

  3. Broz
    February 28, 2010 at 9:38 am

    thx for the blogroll onto our site! ur site looks gr8 as well. hopefully we can work in the future.

  4. RogueGOP
    February 28, 2010 at 9:42 am

    this is a gd site i wanna recommend to everyone
    Personal Branding 101: How to Discover and Create Your Brand

  5. Shrowd
    February 28, 2010 at 9:43 am

    looks great so far. keep up mate!

  6. Gator27
    February 28, 2010 at 9:44 am


  7. Sunset148
    February 28, 2010 at 1:47 pm

    thx for the insights!!!!!!!!!!!!

  8. Infinity
    February 28, 2010 at 1:48 pm

    Branding oneself is the best marketing technique u can use to get ahead in this ever competitive society. thx 4 sharing this.

  9. Ocean14
    February 28, 2010 at 1:51 pm

    Politicians do branding all the time, that’s why they’re lying as companies when they get caught. like toyota and all other companies that had a prob with their products but lied about it.

  10. Forteg
    February 28, 2010 at 1:52 pm


  11. NiceGuy
    March 1, 2010 at 12:43 am

    have u thought about how u tried to impress that new date? that’s what branding is all about. It’s all about imagining you’re in a relationship. 🙂

  12. Jacques
    March 1, 2010 at 12:45 am

    thx for sharing this. i learn at least smth’n

  13. March
    March 1, 2010 at 12:46 am

    i already kno who i am… how do i become who i am not?

  14. SunYi
    March 1, 2010 at 12:48 am

    great way of looking at personal marketing. i think sometimes marketing can indeed be used for individuals.

  15. Right
    March 1, 2010 at 9:45 am

    thanks for this article, i think that personal branding is very important especially in dating. You need to position yourself very well so that the lady can know u. the problem is that most women don’t like cheap men, so how do u put a high price tag if you can’t afford it? Tiger woods and the others r very lucky. Gosh, when do i get rich?

  16. Leung-Yok
    March 1, 2010 at 9:46 am

    thx for your posting abt marketing. the 4p is important, i just started a business and 4 p are gd

  17. Paul390
    March 1, 2010 at 9:47 am

    great 🙂

  18. Mohamed
    March 1, 2010 at 9:50 am

    🙂 thanks for the insights here.

  19. Antigone
    March 1, 2010 at 9:52 am

    branding + marketing = organized lying……….

    • Roy
      March 1, 2010 at 9:58 am

      good adversiting = no lying; it’s another way of tellin the truth.

  20. Rainbow
    March 2, 2010 at 12:45 am

    Anyone who wants to develop branding can visit a web site http://www.raysta.com
    They provide free branding resources for any business brand or personal brand . you can try to join it!

  21. Weakd
    March 2, 2010 at 12:46 am

    I have a lot of experience marketing small companies online (I have 3 companies). One of the best ways is to sign up at business directories and protals. These are basically listings of businesses (simliar to the phone book). The advantage is that these portals usually get a lot of traffic and they’re ranked high on Google because of all the quality links they contain.

    My favorite portal is called Directory Exclusive. I signed up a few weeks ago because they’re giving a away a free business card holder when a person enter’s their company info. I received it in the mail 3 days ago =)

    I don’t know if they still have that promotion, but you can try to get the free card holder here:

  22. Electric
    March 2, 2010 at 12:48 am

    You can also try youtube for branding ideas

  23. Resulttrends
    March 2, 2010 at 12:49 am

    thx fo this excellent article.

  24. HotelCali
    March 2, 2010 at 12:50 am

    thx for sharing gr8 insights heres.

  25. Wordout
    March 2, 2010 at 12:51 am

    great essay mate. 🙂

  26. Alger40
    March 2, 2010 at 12:52 am

    thx for sharing this marketing insight.

  27. Crisis
    March 2, 2010 at 2:00 pm

    It’be great to analyze the whole situation about why some ppl are more adept at succeeding in their branding strtegy than others. that may be due to their motivation level.

  28. 91293
    March 2, 2010 at 2:01 pm

    Great communication tools here.

  29. Freddy
    March 2, 2010 at 2:03 pm

    merci de vos articles. nous aimons beaucoup

  30. Vervande
    March 2, 2010 at 2:04 pm

    great 🙂

  31. Pitjama
    March 2, 2010 at 2:05 pm

    🙂 🙂 🙂 cool

  32. Ware1945
    March 2, 2010 at 2:06 pm

    thx so much for discussing these relevant topics

  33. Gawotan
    March 2, 2010 at 2:07 pm

    merci de votre bonne analyse tout le temps. continuez svp

  34. MichelBlanc
    March 2, 2010 at 2:08 pm

    🙂 bon boulot. continuez

  35. Facile49
    March 2, 2010 at 2:09 pm

    continuez de partagez vos avis avec nous 😀 MERCI

  36. Riskexpert
    March 2, 2010 at 2:11 pm

    branding is found in every situation and ppl will always judge u based on how u dress. believe me, even my own wife looks at me differently when i wear different outfits… 😀

  37. Ravagr2094
    March 2, 2010 at 2:12 pm

    branding is good. loook at coca cola.

  38. Caress30
    March 2, 2010 at 9:28 pm

    thx for this article. i always learn a lot from you. thanks mate

  39. Lisa30
    March 2, 2010 at 9:31 pm

    Hi Marquis,

    I like the way you work on your marketing articles. I see that you also have some risk experience. I’m in the NY area, maybe we can meet one of these days. I’ve sent you a private email. Please respond when you can.

    Best regards,


  40. Couple39
    March 2, 2010 at 9:32 pm

    thx for the insights….

  41. Suffice3596
    March 2, 2010 at 9:33 pm

    marketing mix plus adverstising equals cheating politicians. believe me.

  42. Kim-Tcho Yak
    March 2, 2010 at 9:35 pm

    Great article mate. I think you should have your own TV show or something… like Dr. Phil or whatever 🙂 😀

  43. Marie
    March 2, 2010 at 9:36 pm

    Thanks Marquis for your insight. Always good

  44. Domestic30
    March 2, 2010 at 9:37 pm

    great analsysis here.

  45. Spaceship
    March 2, 2010 at 9:39 pm

    great work dude. 😀

  46. Degue
    March 2, 2010 at 9:40 pm

    thx for this article. i always learn a lot from ya

  47. LovePills
    March 2, 2010 at 9:42 pm

    was doing this essay on personnal marketing and i wanna thank u for allowing me to quote your work. much appreciated. also thank for quickly replying.


  48. Foodie
    March 3, 2010 at 9:58 am

    Keep up the work

  49. ToolRambo
    March 3, 2010 at 9:59 am

    Nice work

  50. RedStart
    March 3, 2010 at 10:00 am

    Thank you for sharing this article

  51. Delta
    March 3, 2010 at 10:01 am

    Great article, I’ve been a marketing professor in the past and I agree with you on the need to have a 4-P marketing strategy. Please answer my private email and we can take it from there. Delta

  52. Wonders
    March 3, 2010 at 10:03 am

    Awesome 😀

  53. Private
    March 3, 2010 at 10:05 am

    Sometimes you need to add consistency to marketing otherwise it may not work

  54. Bullsh
    March 3, 2010 at 10:06 am

    All this stuff you talk about isn’t true in real life. It’s all about what country you’re born in and what family you’re lucky to have. Don’t tell me a poor kid in the Third world will ever make it using personal marketing or branding. That’s just not true.

  55. Orda
    March 3, 2010 at 10:07 am

    😀 😀 😀 Hi everyone, I’m Orda. Nice to read all these posts and comments.

  56. Frutti
    March 3, 2010 at 10:08 am

    Thanks for ur article, I agree with most points

  57. Healthyfeet
    March 3, 2010 at 10:09 am

    Thank you

  58. Measure
    March 3, 2010 at 9:38 pm

    thx for sharing this wisdome with us.

  59. China49
    March 3, 2010 at 9:39 pm

    I’m wondering if by adhering to a strict marketing technique, a man can increase his dating chances. normally he shd……..

  60. Spain3
    March 3, 2010 at 9:40 pm

    great and excellent. get twitter asap so i can follow u on there.

  61. Client40
    March 3, 2010 at 9:41 pm

    Branding is everywhere, I even brand everybody in my family. Even my dog.

  62. SunWok
    March 3, 2010 at 9:43 pm

    Don’t forget process evaluation when setting up your marketing strategy. very critical.

  63. Installati
    March 3, 2010 at 9:45 pm

    😀 😀 😀 keep up da gd work.

  64. Charges
    March 3, 2010 at 9:46 pm

    Nice analysis marquis. can u pls do more business and finance work. thx

  65. GhostWriter
    March 3, 2010 at 9:48 pm


  66. Bank2049
    March 3, 2010 at 9:48 pm

    great job mate.

  67. Quota
    March 3, 2010 at 9:49 pm

    😀 good essay!!!!!!!!!!!!!!!!!!!!!

  68. Chloe
    March 4, 2010 at 10:47 am

    Marketing strategies are diverse and I somewhat disagree that 4P is always the best way to go. Sometimes u need to be different to get ahead of the pack

  69. Love29
    March 4, 2010 at 10:49 am

    I agree with the author here, I’ve been doing marketing work for 27 years and all tips are right on target. I see them being used everyday.

  70. Nusi3
    March 4, 2010 at 10:50 am

    Thx for sharing your work, great.

  71. Panrdo
    March 4, 2010 at 10:52 am

    Thanks, I’ve signed up for ur blog.

  72. Awef
    March 4, 2010 at 10:53 am

    Great analysis here.

  73. Metaman
    March 4, 2010 at 11:01 am

    Insightful and to the point as always. Marquis, you’re becoming one of my fav authors. I see you’re on ezine. U need to get the others as well.

  74. Shaman
    March 4, 2010 at 11:03 am

    Great. 😀

  75. Lorur
    March 4, 2010 at 11:05 am

    Thanks for sharing this work.

  76. Ahmed
    March 4, 2010 at 11:06 am

    Wanted to share this everyone http://www.albawaba.com/en/countries/UAE/262144 Emirates NBD Business Banking sponsors ‘Why Personal Branding’ seminar

  1. March 2, 2010 at 2:29 am

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