Home > English, Society & Culture, World Events > Leveraging neural brainstorming to cost-effectively launch new products

Leveraging neural brainstorming to cost-effectively launch new products

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By Marquis Codjia

Launching new products nowadays should no longer be a strategic corvée for corporate boardrooms. Contrary to current consensus among many marketing managers and advertising specialists, erstwhile methods used in designing, testing and launching new products appear either outdated, pricey or lagging when compared with the dynamics which govern contemporary global markets.

Ergo, new techniques must supersede or be added to existing schemes for metamorphosing a budding product idea fresh out of the mind of an entry-level engineer into a finished good palatable to customers.

The internet, with its increasing ubiquity and digital omnipotence, should be at the epicenter of these techniques if business enterprises are to remain competitive.

Traditionally, firms relied on an impressive and sophisticated panoply of frameworks and departments to administer their innovation and R&D process. Depending on the industry and the product cycle, among other factors, entire armies of scientists populating R&D departments may partner with marketing and advertising agencies to find that perfect new product.

In the same vein, employees are often invited to share their insights via brainstorming sessions whereas customers’ opinions are actively collected and studied through written or online surveys, telemarketing procedures, trade fairs, or customer service encounters.

Four relatively cheap and fairly accessible sources of neural brainstorming are available to most companies at the moment. These sources rely heavily on global internet data to construct a body of artificial intelligence that can be analyzed and computer-simulated to presage potential future trends of customer wants and needs.

Depending on the size of the company and its financial might, sophisticated analytical tools or simple spreadsheets can be employed to extract invaluable statistics.

Company website

Firms can leverage their own internet portals more efficiently by creating or revamping their e-commerce platforms and ameliorating website ergonomics. Merely collecting purchase data when patrons enquire about products or place orders is no longer sufficient; they must devise an astute tactic for drawing higher client responsiveness. An example of cheap survey tactic is to adjoin 2 or 3 “forward-looking” questions at the end of the purchase process (e.g.: what would make product X better? Are you more likely to buy product Y if we add new features?). Another idea is to offer free items when customers rate current or ready-to-launch products.

Google and other search engines

When used efficiently, Google can be a powerful quantitative tool to use as organizations attempt to tap into the global collective psyche and unearth good ideas that will be precursors to upcoming bestsellers.

Best of all, it’s free. Aside from the customary “Google Search” bar and functionalities, other features are readily available at Google Trends. That’s where the magic resides. Firms or even entrepreneurs can harness that “digital bounty” and use data-simulation as well as other sophisticated computing utensils to analyze that information based on their industries, geographical zones or customer characteristics. The same is true for other major search engines such as Yahoo! Buzz and Microsoft’s Bing Xrank.

Online forums or discussion groups

Companies can utilize the strategic advantage of anonymity to test new product potential in online forums or discussion groups that relate to their target niche. Given the plethoric number of such sites, it can be extremely fruitful to interested companies if they can ably zero in on their specific group of interest and exploit the past and current general mood of such a constituency. One simply idea to gauge that morale is to start a discussion on a topic closely related to the company, its products or a specific industry in general.

Facebook and other social portals

Finally, Facebook and other social portals of analogous popularity and magnitude offer a number of interesting, user-friendly features that firms can harness to augment their market visibility and collect useful data from current and potential clientele. On Facebook specifically, firms can open an Organization Page, a regular page and various discussion groups to promote their brand and ultimately use those conduits as data-gathering means.

  1. Colr30
    February 23, 2010 at 5:40 pm

    Thnx for this article; it’s true that google search’s a very good tool for research. i’m a small biz owner myselft and i found it very helpful.

  2. Hazardous
    February 23, 2010 at 5:42 pm

    🙂 great as always.

  3. Buzz
    February 23, 2010 at 5:44 pm

    Yahoo buzz is a better tool even though the best is bing. Google’s good @ other stuff but not in trends. also u might wanna try other search engines. alta vista, ask and others. the secret is also how u use it even tho some data is not always up to date

  4. Patrick69
    February 23, 2010 at 5:46 pm

    gr8 article abt brainstorming. also wanted to share this with everyone
    http://www.mindtools.com/brainstm.html
    ndividual Brainstorming

    While group brainstorming is often more effective at generating ideas than normal group problem-solving, study after study has shown that when individuals brainstorm on their own, they come up with more ideas, and often better quality ideas, than groups of people who brainstorm together.

    Partly this occurs because, in groups, people aren’t always strict in following the rules of brainstorming, and bad group behaviors creep in. Mostly, though, this occurs because people are paying so much attention to other people’s ideas that they’re not generating ideas of their own – or they’re forgetting these ideas while they wait for their turn to speak. This is called “blocking”.

    When you brainstorm on your own, you’ll tend to produce a wider range of ideas than with group brainstorming – you do not have to worry about other people’s egos or opinions, and can therefore be more freely creative. For example, you might find that an idea you’d be hesitant to bring up in a group session develops into something quite special when you explore it with individual brainstorming. Nor do you have to wait for others to stop speaking before you contribute your own ideas.

    You may not, however, develop ideas as fully when you brainstorm on your own, as you do not have the wider experience of other members of a group to help you.

  5. Reliable
    February 23, 2010 at 5:47 pm

    Group Brainstorming is very important too. When it works, group brainstorming can be very effective for bringing the full experience and creativity of all members of the group to bear on an issue. When individual group members get stuck with an idea, another member’s creativity and experience can take the idea to the next stage. Group brainstorming can therefore develop ideas in more depth than individual brainstorming.

    Another advantage of group brainstorming is that it helps everyone involved to feel that they’ve contributed to the end solution, and it reminds people that other people have creative ideas to offer. What’s more, brainstorming is fun, and it can be great for team-building!

    Brainstorming in a group can be risky for individuals. Valuable but strange suggestions may appear stupid at first sight. Because of this, you need to chair sessions tightly so that ideas are not crushed, and so that the usual issues with group problem-solving don’t stifle creativity.

  6. Heart
  7. Englar
    February 23, 2010 at 5:53 pm

    excellent article. will help me 4 sure in my garden tools business.

  8. Heart
    February 23, 2010 at 5:56 pm

    this is so true, the company i’m workin for is using this currently. i can’t say the name ‘coz of confidentiality but i can say that by using these search engine data we were able to double our sales quickly. thx for sharing🙂

  9. Jacob
    February 23, 2010 at 5:57 pm

    brainstorming accelerates your thinking, writing and planning.

  10. Exit1975
    February 23, 2010 at 5:58 pm

    gr8 thx🙂🙂🙂

  11. Rootlevel
    February 23, 2010 at 5:59 pm

    excellent!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  12. McArthrur
    February 24, 2010 at 4:41 pm

    Brainstorming helps craft new products effectively when it’s used in conjunction with good innovation. Not just from employees but managers and customers.

  13. JohnDoe23
    February 24, 2010 at 4:43 pm

    gr8 :):):):)

  14. Gola1959
    February 24, 2010 at 4:49 pm

    i agree with the author. bing and yahoo buzz are more powerful than google. i’ve used it to develop my business over the years.

  15. JohnnieCash
    February 26, 2010 at 9:41 am

    Great article but I was wonderin what companies must do to clear that competitive hurdle. Shd they continue to launch new prdts all the time or try to improve existing ones? That’s the question

  16. WeighSnow20
    February 26, 2010 at 9:43 am

    I concur with u that brainstorming is key in the everlasting quest for products. I work for an ad agency and we do it constantly.

  17. PostIt
    February 26, 2010 at 9:45 am

    Thanks for the article

  18. Nations6
    February 26, 2010 at 9:48 am

    Brainstorming, brainstorming… that’s all I do at work even if I don’t work in marketing. I wish I had another job. Argh…….

  19. PhilDr1958
    February 26, 2010 at 9:49 am

    Great posting. Keep it up. I sign up to your site!

  20. Lulaprof
    February 26, 2010 at 9:51 am

    Gd essay here.

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